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Trademarks: What Are They, and Why Do You Need Them?
By: Crystal L. Lawson, Esq., and Jordyn Murphy, J.D. ‘22 As a consumer, you can probably identify “Red Bottoms” as Louboutin shoes, the “golden arches” as the McDonald’s logo, or the “iPhone” as a tech tool created by the company Apple. This consumer recognition is known as branding, a.k.a. the relationship you build between your …
How to Choose the Right Business Structure
Starting a business comes with many important decisions, one of which is selecting the best legal structure (or entity) for your business. A business legal structure (or business entity) is a government classification that determines how your business will be taxed and how much liability you can incur. There are 4 basic types of business …
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